EA to boost mobile-phone games

September 3rd, 2004 by Arjan Olsder Posted in Companies & M&A | No Comments »

Gaming giant Electronic Arts will boost production of video games for mobile phones over the next nine months, bringing top-selling franchises “Fifa Football” and “The Sims” to handsets, the company says.

By mid-2005, EA will offer for download four mobile-phone game titles sold through most major mobile-phone operators in Europe, North America and Latin .

Compared to the booming video game business, the market for mobile-phone gaming, estimated by consultants at $1 billion (560 million pounds) this year, has been slow to take off as consumers have been forced to settle for simpler games often with inferior graphics.

And handset design has proved to be less than ideal for zapping alien invaders or sinking a game-winning putt. As a result, top-flight publishers such as EA have adapted few of their titles for phones. More …. More … (2)

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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