Gameloft Does a ‘Fishlabs’ with Audi

March 3rd, 2011 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Following in Fishlab’s example, Gameloft also released a free racing game for the Volkswagen Group. In a new free version of Asphalt, gamers can check out the new Audi RS 3.

Not only can gamers download the special version of Asphalt for free, they also get a chance at winning a brand new Audi A3 Sportback while playing.

“We have had a long standing and successful relationship with Audi since the beginning of our Asphalt franchise,” said Gonzague de Vallois, senior vice president of publishing, Gameloft. “The quality built into our racing games involve an adrenaline-pumping, totally immersive speed experience which is completely in line with the power of the new Audi RS 3.”

“What better way to celebrate our partnership with Gameloft then to premiere the Audi RS 3 in one of the most iconic racing video game franchises on the market,” said Lothar Korn, head of marketing communications, AUDI AG. “From the detailed graphics to the high performance, the Audi RS 3 is perfectly represented in the demo version of Asphalt 6: Adrenaline.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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