March 19th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
Gameloft has closed a new licensing deal in which the French developer and publisher gains access to one of the biggest brands in sports cars; Ferrari.
The first mobile game that will be released under the Ferrari brand is Ferrari World Challenge, which should be ready somewhere in March.
"We are elated to be working with Ferrari," said Karine Kaiser, Marketing & Licensing Deputy Director, Gameloft. "Scuderia Ferrari is the most admired and prestigious racing team in the world and their drivers are renowned everywhere. The fervor which surrounds this team and its record breaking 30 titles makes them an exceptional partner and an inspiration for all Formula 1 fans."
Ferrari World Championship invites all fans of the "Prancing Horse" car brand to join the prestigious Scuderia Ferrari. Behind the wheel of their single-seater, gamers will play one of the two official race drivers, Kimi Raikkanen or Felipe Massa, and experience the thrills of the new season.
The game includes all of the features that make the Formula 1 outstanding: incredible speed sensations, a world championship, tactical strategies throughout the race, and the thundering noise of the engines drowning out everything else. Plus, gamers will have the opportunity to drive the legendary Ferrari 500 F2 from 1951. By launching Ferrari World Championship on their mobile phones, players will be revving up to meet a dual challenge: proving to be worthy of the world’s number one race car constructor, and of the world’s number one driver.
