March 19th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Mpowerplayer is a portal that serves demo and trial versions of mobile games freely to consumers. The portal has served 1 million players that generated 12 million plays.
“We’ve brought the iTunes approach to mobile gaming,” said CEO Michael Powers. “Now everyone can easily find and try mobile games right from the comfort of their PC.”
Most mobile consumers’ exposure to mobile games is limited by short text descriptions, occasional screen shots, and slow browsing on their cell phones. Analysts agree that poor discovery and hassle-prone consumer experiences continue to hamper industry growth.
With Mpowerplayer, consumers browse and play mobile games on their PC prior to purchase. Users can share their favorite content with friends via email and the web.
“With unsurpassed ease of discovery and hands-on consumer interactivity, we remove the biggest obstacle to growing the industry,” Powers said. “We unleash the market for mobile games.”
