Glu Expanding to Social Platforms

September 22nd, 2009 by Arjan Olsder Posted in Analysis & Editorial | No Comments »


Though the search for a new CEO continues, Jill Braff has announced that Glu will be heading toward a more social approach. That strategy is part of the restructuring of Glu Mobile.

She revealed this in an interview with Stuart Dredge earlyer this week. The iPhone proves that there is room for a global social platform. This means Glu will start working more as a global company, though deals with operators will remain important to them.

Part of this global thinking resulted in the hiring of a new team that will help Glu to publish games on social networks like Facebook. This is why the company hired Zynga exec Scott Derringer as its VP of social gaming. The first two Facebook games are in Beta.

Will this mean that Glu will soon call themselves a downloadable games publisher like Gameloft does? Whatever happens, this step might be very good for the company.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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