September 30th, 2005 by Arjan Olsder Posted in Trends | No Comments »
Electronic Arts has been described as the 800-pound gorilla of the videogames market – with revenues of well over $3 billion and a range of perennially successful game franchises that are the envy of all of their competitors. In the mobile space, however, EA is still feeling its way cautiously – but as mobile hardware improves, so too does the potential for involvement from a traditional videogames publisher, the firm believes.
We sat down with the CTO of EA’s Mobile division, Lincoln Wallen, to find out more about how the company views the mobile space, how committed it is to the area, and how it hopes to bring the legions of FIFA, Madden and Need for Speed fans on board with its wireless gaming efforts. Read on …
