Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog.

Game Ads Going Mobile

In-game advertising is showing up increasingly not only on PCs, the web, and game consoles, but also on mobile phones. This article from Red Herring shares some intresting thoughts and views from people in the industry.

    Major brands like Coca-Cola and Toyota have been advertising in online video games, attracting major companies such as Microsoft and Viacom to acquire the startups Massive and Xfire (see Redmond to Play Ad Game and Viacom Pays $102M for Xfire).

    Dave Madden, executive vice president of WildTangent and chairman of the Interactive Advertising Bureau’s games committee, said in an interview Wednesday that the Microsoft-Massive and Viacom- Xfire deals help validate the industry.

    “The growth of advertising in games is going to be huge,” he said. “Microsoft is one of many companies trying to figure out how to play in this space.”

    One Response to “Mobile Advertising Blog”

    1. Ben says:

      Advertising is good for any industry and will help it to grow. the only thing is that the advertising should be incorporated into the game. For example Car games should have real toyota models and feature the toyota logo on the course. This type of advertising is not instrusive and will make games for realistic.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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