Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog.

Xybernaut sells patents targeting ads to mobile devices

The WayPoint patents help push information or advertisements to GPS-equipped cell phones.

    Xybernaut Corp. will auction patents that can wirelessly transmit advertising, direct mail and information to targeted mobile phones and devices at specific locations, a company executive told TechWeb.

    The company intends to use the proceeds to emerge from Chapter 11 and successfully reorganize. Xybernaut president and chief executive officer Perry Nolan said the patents will go up for auction in Washington, D.C. on May 17, with a minimum bid of $3.9 million for the three U.S. patents, one pending known as “WayPoint.”

    “We need capital to get us out of Chapter 11 and reorganize,” Nolan said. “My primary goal is to get through the auction, generate the revenue, paying off the creditors, and get out of Chapter 11 as quick as we can.”

    One Response to “Mobile Advertising Blog”

    1. Max says:

      Google come to mobile marketing 🙁

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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