News Corp / Fox Mobile Reorganisations

October 21st, 2008 by Arjan Olsder Posted in Companies & M&A | No Comments »

With the recent acquisition of the last Jamba shares from Verisign, it
got time for News Corp to start reorganizing it’s mobile entertainment
division in order to improve the market position.

As so, the Fox Mobile Group has born. Fox Mobile will consist of three separate units, which will handle all the company’s assets. One of the most interesting will be Fox Mobile Studio’s, the production unit. As most of you will remember, Jamba had shut down it’s own production studio called Ojom earlier this year. Ojom was stuffed with licenses and development experience.

Fox Mobile Entertainment will be in charge of licensing out Fox properties. A strategy which has proven successful to the company in the past couple of years.

Finally there is an unnamed unit that will hold all consumer distribution. It holds Jamba, Jamster, Ringtoneking and other consumer brands.

Mauro Montanaro, CEO of Fox Mobile Group, told Mobile Entertainment Magazine: “The new brand will be based more on a ‘pull’ approach than the push marketing that you associate with subscription services.”

More details on the recent changes at Fox can be found over at MocoNews.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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