March 25th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
The Nickolodeon, The N and ParentsConnect websites have received a major update, preparing them for mobile entertainment.
With the release of the new mobile websites, MTVN shows it’s dedication to the mobile marketspace. The new web/wap sites will offer mobile games amongst other forms of entertainment. The mobile games are without doubt in connection to MTV owned Flash Lite channel Shockwave.com.
"Our goal at Nickelodeon/MTVN Kids and Family Group is to create content on all media platforms for our audiences in order to deepen engagement with them," said Steve Youngwood, Executive Vice President, Digital Media, MTVN/Nickelodeon Kids and Family Group. "Wireless is a growing interactive platform and screen for both kids and families. Tweens today are spending close to four hours each week using mobile web services, and that penetration increases to over 20% for mobile teens at age 13*. Penetration is even stronger with parents. With these new WAP sites, we can provide relevant content to all of our audiences whenever they want and wherever they are."
