Nokia’s N-Gage Campaign

August 18th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Nokia seems to have started the real push of their N-Gage service in a
new campaign filled with video’s and giveaways of EA Mobile’s FIFA 08.

Nokia has reserved 120K FIFA 08 licenses in order to provide every UK resident that owns an N-Gage compatible device with a free game. Nokia released a few virals in order to get attention for the campaign. Both virals will be available on MGB-TV in a few minutes after this post.

Shot undercover on London’s tube network, each of these videos captures the bemused reactions of passengers witnessing a man so engrossed in his game that he does anything in order to avoid any disruption to his match. The aim of these short films is to drive viewers to www.n-gage.com/fifa08, a CCTV-bank-style site where you can watch any of these six videos at your leisure. From here you can download N-Gage, buy a Nokia N95 8gb or, if you already have the N-Gage application on your mobile, go straight to download your free FIFA 08 license.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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