O2 Pushes Litmus Toward Consumers

May 19th, 2009 by Arjan Olsder Posted in Distribution | 2 Comments »

O2 O2 UK (Telefonica) has started a new PR initiative to push their App Store called Litmus toward consumers. The company is sending out thousands of e-mails.

The e-mails are targeted to owners of Litmus supported mobile phones that are also regular data users. To make it more interesting to sign up, the company will giving away 20 SonyEricsson handsets and 10 Playstation 3’s to random signups.

    2 Responses to “O2 Pushes Litmus Toward Consumers”

    1. Spam says:

      This app store is one of the worst around the globe for consumers and developer. You are finding 10 times the same game for different handsets, no consumer is rating and downloading games. So my guess no traffic at all on it. This means also no revenues for anyone. Perhaps also thats a reason why no one is uploading games.
      Save your 20 Sony Ericssons and 10 PS3 and do your homework before you come up with such a news and send out “thousands” of e-mails to poor consumers.
      Offer a working App Store you can buy them from some technical companies if you cant do it o2! Just a waste of time and money for o2, consumers and developers!

    2. John says:

      Considering that Telefonica would roll out this App Store to all their operators if it is successful, I can understand the team is investing in PR. I have seen Litmus and agree that it’s not that good. I think we can only agree that O2 is throwing away money at the moment.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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