O2’s App Store Nearing Completion

December 1st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

While T-Mobile has been making a lot of noise around their plans for a non-Apple app store, O2 has been silent on the topic. Meanwhile, there is a site called O2Litmus.co.uk which, if you take a look at it's RSS feed, offers a sneak peak into the new platform.

The RSS feed starts by displaying a screenshot over at Flickr. In a story linked on the Bima Blog, O2 states the primary objectives of the Litmus platform;

  1. Develop a way to drive mobile innovation and provide a fast route to market for successful applications
  2. Create an ecosystem where all players in the value chain benefit. Developers have to be able to make money via O2 Litmus.
  3. Find new ways to provide O2 customers with unique experiences, building on the success of The O2 venue and the iPhone.
  4. Empower their leading edge customers

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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