Orange Biggest UK Games Channel?

April 22nd, 2009 by Arjan Olsder Posted in Research & Stats | No Comments »

Orange Orange UK has announced that it is the biggest sales channel for mobile games in the UK. In 2008 it triggered 23% of the downloads and generated 25% of the total revenues.

This claim is supported by ELSPA and Chart-Track. Both organizations track the sales of mobile games in the UK. Pre-installed trials games are important for Orange as their research also showed that 30% of Orange’s revenues came from those.

“We’re delighted with taking the top spot for mobile gaming in 2008 and are already making great strides to make sure we stay there in 2009. We’re making more enhancements to our embedded games, and giving our Orange World gaming channel a new look and feel – customers can look forward to a slicker experience and improved graphics.” Said Neil Holroyd, head of games and gambling at Orange UK.

For those seeking analytic background information on this research from ELSPA and Chart-Track, it might be interesting to know that they only track channels that are a member to the organizations. This means that in reality, the number might be different.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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