Mobile Advertising Blog ? A Billboard In Your Pocket

April 28th, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog ? A Billboard In Your Pocket.

A Billboard In Your Pocket

April 27th, 2006 Edit

Cell phones and iPods may be the next frontier for product placement

The current vogue is for advertisers to lunge toward audiences wherever they gather, be it myspace.com or msn.com’s home page. But this notion is so 2005, says a small but influential coterie of producers and executives who integrate brands into movies and TV shows. To them, the real next thing is something that barely exists: Video on mobile devices and cell phones.

If they have their way, brands and products will be woven into mobile programming to an even greater degree than they have already invaded movies and TV. The cell phone and video iPod, they insist, are the next frontiers for what they like to call branded entertainment.

Mobile Advertising Blog ? In Japan, mobile phones replacing wallets, keys, credit cards

April 28th, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog ? In Japan, mobile phones replacing wallets, keys, credit cards.

In Japan, mobile phones replacing wallets, keys, credit cards

April 26th, 2006 Edit

Some wicked stuff happending in Japan these days!
With cellular phone in hand, Japanese consumers can purchase from vending machines, buy train tickets, order a bowl of noodles, trade stock, bid at online auctions and change channels on a TV set.

Just this month, in several metropolitan areas, users with the latest video-capable mobile phones could start watching seven television channels on their screens for free. What’s more, the latest phones are able to digitally record television programs. “You can record 30 minutes of programming,” said Taisei Hirai, a 39-year-old mulling a model of a mobile phone at a big Tokyo electronics store, his family beside him.

Mobile Advertising Blog ? 3i and iSource Back Screen Tonic’s Mobile Internet Ads Play

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog ? 3i and iSource Back Screen Tonic’s Mobile Internet Ads Play.

3i and iSource Back Screen Tonic’s Mobile Internet Ads Play

April 26th, 2006 Edit

screentScreen Tonic, a five year old French developer of software and services that enable mobilephone advertising, has just raised

Mobile Advertising Blog ? Report Examines Mobile Ad Prospects

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog ? Report Examines Mobile Ad Prospects.

Report Examines Mobile Ad Prospects

April 26th, 2006 Edit

A report just published by analyst VisionGain looks at the prospects for mobile advertising and marketing over the next five years.
The report, ‘Mobile Advertising and Marketing: Market Aanalysis and Forecasts 2006-2011’, looks at the percentage of brand advertising and marketing budgets that will go on the mobile channel by 2011 and the associated revenues; where the biggest market opportunities lie; how mobile advertising compares to online and traditional media; what advertising models exist and which ones will account for the biggest market; what types of mobile advertising are most likely to succeed; and how operators and other companies in the value chain can best position themselves.

The increasing availability of multimedia content is opening a large opportunity for sophisticated forms of mobile advertising, the report says. As content that already incorporates advertising – like live TV programming – makes its way to mobile handsets, brands and entertainment content providers are beginning to see the value of presenting full multimedia ads with programs.

Operators in the U.S. and Western Europe are currently either testing various forms of advertising with 3G services, or allowing ads to be served on their portals. A number of multimedia companies will launch advertising in the first half of this year. Furthermore, the entry of large online search engines into the mobile world will opens up new advertising opportunities in the shape of context-based mobile search.

From 2005 when the nascent market garnered $255 million (?142 million) in Europe and the United States, mobile marketing and advertising in these two geographical areas will grow to exceed $1 billion in 2009, provided certain elements fall into place, the report says. Issues to be resolved include business models and revenue share, the type, length and frequency of ads, consumer attitudes and many others. Operators will have to walk a fine line between maximising the revenue potential of advertising, while at the same time not risk alienating subscribers and increasing churn by doing so

Mobile Advertising Blog ? Advertising may be key strategy for mobile telcos

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog ? Advertising may be key strategy for mobile telcos.

Advertising may be key strategy for mobile telcos

April 24th, 2006 Edit

Advertising is making its way into the mobile industry with mobile operators needing to embrace it in the same way as they have embraced mobile marketing offerings, according to an IDC study entitled What Lies in Store for Mobile Advertising. Mobile advertising potentially offers a new way to add value to the mobile chain: operators mainly rely on customers to generate revenue but, as voice revenues decline, there is a need to offset the loss with data revenues. But data adoption is slower than expected, leading IDC to suggest that advertising could play an integral part of the revenue mix, at least in the near term. But the biggest headache seems to be finding ways to introduce mobile adverts, due mainly to the sheer variety of business models.

Mobile advertising may also represent an important part of an operator’s off-portal strategy and revenue. Off portal is an area that mobile operators are actively seeking to bolster and opening up their portals will facilitate greater opportunities for advertising. They have increasingly opened up their portals and advertising may prove to be another source of revenue. This will naturally complement their on-portal strategy, especially given the introduction of free browsing or flat rate pricing plans. In addition, the operators will be able to offer content sponsored by brands. Content can vary from type of service as well as how it is delivered or the creation of communities such as chat groups.

IDC says that finding out which one to implement will be a case of trial and error for most operators, as the best approach is likely to depend largely on market dynamics. End users may well accept mobile advertising, provided there is a code of conduct that is respected and followed. Users don’t want spam, but are generally willing to opt-in provided that the adverts are targeted, useful, and relevant.

http://www.mobileadvertisingblog.com

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

well, check out my new blog at http://www.mobileadvertisingblog.com

cheers,
ashu