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Q2 2004 Mobile video game sales strong in India

July 13th, 2004 by Ashu Mathura Posted in Research & Stats | No Comments »

According to Hutch India, currently an average of 60,000 MMSs are exchanged daily on the national network (up 20 times from an average of 3,000 MMSs exchanged since February last year when the service was launched). An average of 120,000 mobile games are downloaded every month by Hutch users, a 50-fold increase from an average of 2,200 mobile games downloads since last year. (See box

The Fourth Platform (Cell)

July 1st, 2004 by Ashu Mathura Posted in Games | No Comments »

Will cellphone screens be the next stop for popular console games?

At E3, we spoke with Sorrent CEO Greg Ballard about his takes on the wireless industry. We were particularly interested in asking about the company’s new multi-title deal with mega-publisher Atari. The first game out of that agreement is DRIV3R, based on the sure-to-be bestseller coming out in late June. More …

Sumea: Sold to new player in mobile video games

June 29th, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »

A start-up founded by video game industry pioneer Trip Hawkins has agreed to purchase a leading Finnish maker of electronic games, a deal that continues a rush of companies into games played on mobile phones.

Mr Hawkins’ venture, Digital Chocolate, has agreed to purchase Sumea, a software company in Finland. Financial details of the agreement were not released. More …

India: Now, gamers go mobile

June 29th, 2004 by Ashu Mathura Posted in Research & Stats | 1 Comment »

Remember the days when we would flock to gaming arcades to play Cruize Control? Today, one doesn’t have to sit in mini-cars to play the game, but just pick up the cell phone and vroom.

At Rs 50 per download, subscribers are turning game savvy leading to mobile operators willingly associating with game developers to split the moolah.

“The average revenue per user has been declining and for the operators, games are a good way of generating substantial revenues,” says Rajiv Hiranandani, country head, Mobile2win.com. More …

Sneaky Product Placement

June 22nd, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »

HAVE YOU caught the hot new game capturing video consoles everywhere? It’s called Sneaky Product Placement, and not even a laser-blasting superhero will outwit this corporate invasion. With television audiences dwindling as video-game sales boom, games developers are cosily selling out to big-brand advertisers. Cash from in-game branding might help to finance tomorrow’s epics

Can Nokia Get The Wow Back?

May 31st, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »

To turn profits around, it’s making cooler phones, cutting prices, and moving into new businesses.
To grasp why Nokia Corp. is suddenly in the hot seat, check out the glittering display of cell phones at the big FNAC electronics store near the St Lazare train station in Paris. Here, at one of Europe’s premier gizmo emporiums, you can tell at a glance what’s hot and what’s ho-hum. The shelves are jammed with sleek Samsung flip-phones, gorgeous new designs by Sony Ericsson, and big-screen color models from Sharp and Sagem. More …

IN-FUSIO’S SECOND MOBILE GAMES REFERENCE SURVEY REVEALS SHIFT IN PLAYER TRENDS AND HABITS

May 31st, 2004 by Ashu Mathura Posted in Research & Stats | No Comments »

IN-FUSIO, a leading mobile games service provider and publisher in Europe, US, and China, today announced the findings of its second in-depth reference study into the behavioural habits and trends of mobile games consumers in Java and ExEn technology. The survey reveals that the mobile games market is dynamic, in constant change and that significant trends and opportunities are emerging.

Summary of key findings:
– 60% of those questioned would like to be a member of a mobile game community
– Female gamers are loyal regular consumers of mobile games but aren’t sufficiently catered for
– 36% of players are now older than 24
– 87% knew a mobile game was included when purchasing their phone up massively from 67% in 2002; 33% of those said it was a key criteria for choosing a phone
– Overall ‘adventure’ games top ‘most wanted’ chart (47%)
– Average game session stable at 20 minutes
– 58% of mobile games are played at home

More …

Press release: Mobile Scope Scores Profitable Quarter

May 31st, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »

Mobile Scope Scores Profitable Quarter

Wireless entertainment publisher Mobile Scope today reported its first profitable quarter since the launch of the company in 2001.

Revenues for the first quarter of 2004 went up more than 310 percent compared with revenues in the first quarter 2003, and approximately 50 percent above fourth quarter of 2003. The year-over-year increase for the first quarter was primarily due to shipments of European mobile game blockbusters such as Moorhen Kart 2004 and RTL Ski Jumping 2004 during the last year. Based on the first quarter results, the 2004 forecasts were increased to more than EUR 5 million (US$6 million).

During the quarter, Mobile Scope generated about 300,000 downloads of Java-based mobile games, thousands of subscribers for permanent services, millions of pre-loaded games in handsets, and also derivative mobile entertainment products. Mobile Scope currently has more than 600 points of sale in over 60 countries, including global carriers such as T-Mobile, Vodafone and Telefonica.

“We are delighted to report our first profitable quarter since Mobile Scope was founded in April 2001,” said Juergen Goeldner, Chief Executive Officer of Mobile Scope AG. “The hard work, the dedication and enormous productivity of our global team in creating and distributing high quality mobile entertainment products and services has absolutely paid off. Our shareholder structure provides us with sufficient financial resources going forward. We are also excited about our latest license agreement with leading global movie studios, TV and videogame companies and look forward to releasing the first products in summer. I am absolutely encouraged by the potential of Mobile Scope and the growth of the global mobile entertainment markets!”

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Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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