March 28th, 2008 by Arjan Olsder Posted in Companies & M&A | No Comments »
It seems the days for licensing Paramount brands are just about over as the company announced to be stepping into the world of (mobile) game publishing.
Though there is no information about titles in development, the company states that the focus will be on casual, handheld and mobile games. The catalogue will be based on Paramount’s film brands for the biggest part.
The reason that Paramount is looking especially at handheld and mobile gaming is the cost factor. Developing a mobile of handheld game is much cheaper then an Xbox 360 counterpart.
"We are entering into deals now where we will be publishing games this year," said Sandi Isaacs, Par’s senior veep of interactive and mobile. "There’s going to be a slate where in some cases we’re publishing, in some cases we’re co-publishing, or in others we’re funding development and another publisher buys it. It’s important for us to have a flexible model."
