June 24th, 2008 by Arjan Olsder Posted in Companies & M&A | No Comments »
PopCap Games has chosen to extend it’s position in the Asia/Pacific
(mobile) casual gaming market by opening up a brand new office in
Shanghai, lead by James Gwertzman.
“This is the opportunity of a lifetime,” Gwertzman said. “The casual games space in Asia is totally different than in North America or Europe, but if we can get it right, it’s a tremendous opportunity. With more than 400 million Internet users, the wired population of Asia is bigger than that of either North America or Europe, and casual games are very popular throughout the region. We’ve had a modest ‘stealth’ presence in the area for two years now, but now we’re ready to open a fully-staffed office. We have enough confidence in our strategy to make a sizable investment, but we’re humble enough to realize that these are very different markets, and so we have designed our organization here first and foremost to be nimble and flexible.”
