Qualcomm Launches App Store

May 19th, 2009 by Arjan Olsder Posted in Platforms: Brew | No Comments »

Qualcomm Qualcom joins the App Store rally by releasing one as well. Their version of the App Store is called Plaza Retail and is sold as an add-on toi their Plaza Mobile Internet widget platform.

The store seems to be open to all developers and for all mobile phone development platforms (J2me, Flash Lite, BREW, BlackBerry supported, Android, Windows Mobile, WebOS, Symbian and LiMo to be added soon). This is in direct contrast to many other hardware manufacturers who only try to support their own devices.

“Consumer expectation is defining the market for mobile content, and in order to remain competitive and contain costs as complexity increases, operators and device manufacturers will need to deliver more than just an application store,” said Arvin Chander, vice president and general manager of Plaza Retail. “Success in this market will be dictated by delivering mobile retail experiences across multiple platforms and networks, backed by a healthy ecosystem of publishers with an automated, transparent supply chain.”

“Qualcomm's Plaza suite meets the needs of operators, device manufacturers and publishers who want to create rich, personalized content experiences,” said Michael Wallace, senior vice president of Qualcomm Internet Services. “Plaza provides customers a modular toolset for creating or managing app stores, either from the ground up or by building on their existing investments. As a horizontal solution, the suite addresses fragmentation by allowing customers to deliver a consistent experience across a wide variety of platforms and devices.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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