November 27th, 2007 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »
Clickgamer.com has started a small Christmas campaign in order to make the world a better place, or at least a bit less warm or cold depending on where you are playing.
During the holiday season (lasting till the 15th of January), clickgamer is giving away free downloads of the Snowed In 6: Deep Freeze mobile game. If the number of free downloads reaches 1 million, Chillingo, the company behind Clickgamer, will donate $ 10,000 to a non-profit climate change organisation. The game runs on all popular smartphone platforms.
"Every christmas, we have given away a new version of Snowed In to all our customers and site visitors as a thank you and goodwill gesture for their support.", says Chris Byatte, Managing Director of Chillingo. He added "This year, in keeping with tradition, we are releasing Snowed In 6 – Deep Freeze but with a difference – we will donate $10,000 to a non-profit climate change organisation when the download counter hits 1 million. The mobile content market has seen dramatic change over the last 6 years that we have been operating. As an independent mobile commerce business, we provide the mobile market with an alternative source for high quality content irrespective of mobile operators." Mr. Byatte adds "Last but not least, I hope everyone enjoys this year’s rendition of Snowed In – and ‘play’ a small part in stopping climate change!"
Excellent initiative! My hat is off to clickgamer.com!