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Posts Tagged ‘EA’

PopCap Signs Merchandising Deal on Mobile IP

May 1st, 2012 by Arjan Olsder Posted in Brand Licensing | No Comments »

Following the success of Rovio with Angry Birds, PopCap Games has also entered into an agreement to create merchandising based on PopCap’s mobile IP. Though the deal was signed off on a large number of brands owned by the EA subsidiary, the most valuable brand in PopCap’s portfolio is without doubt the Plants vs. Zombies franchise.

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Telefonica Users Get Limited Free Access to EA Games

April 18th, 2012 by Arjan Olsder Posted in Distribution | No Comments »

Telefonica/O2 has partnered with EA Mobile to provide its subscribers access to EA’s portfolio of mobile games including the new FIFA 12 and Monopoly franchises. There is a catch though… access is limited to three months after download.

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Nazara Strikes EA Distribution Deal

April 17th, 2012 by Arjan Olsder Posted in Distribution | No Comments »

Mobile game Publisher Nazara has struck an important deal with EA to take their mobile games to the Middle East. Amongst the channels Nazara will bring the EA titles to are the operators Saudi Telecom, Etihad Etisalat, Du and Viva.

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MWC: EA Lands Asha Launchdeal with Nokia

February 27th, 2012 by Arjan Olsder Posted in Distribution, Platforms: J2me | No Comments »

Nokia and EA stroke an interesting deal surrounding the launch of Nokia’s new Asha 202 and Asha 203 series 40 devices. Consumers can download the EA 40-Gamepack within sixty days after purchase of the device.

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EA Acquires Bight Games

August 16th, 2011 by Arjan Olsder Posted in Companies & M&A | No Comments »

EA has bought yet another mobile developer. This time it’s the studio that has already developed several games for EA Mobile (NBA Jam, Fleeced).

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EA Acquires PopCap Games

July 13th, 2011 by Arjan Olsder Posted in Companies & M&A | No Comments »

EA has announced the acquisitioin of PopCap Games, one of the leading casual and mobile gaming studios. With the acquisition, EA extends it’s mobile/casual portfolio.

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Origin is EA’s Steam for PC and Mobile

June 3rd, 2011 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

EA has announced that it will be launching a new download store called Origin. With the launch of Origin, the EA webshop goes multi-platform as it supports PC and Mobile users.

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EA to Acquire Firemint

May 3rd, 2011 by Arjan Olsder Posted in Companies & M&A | 1 Comment »

EA has just announced the upcoming acquisition of Firemint Pty Ltd, the developers of successful games like Flight Control and Real Racing for the iPhone and iPad.

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EA: Free to Play and Online Become Core

February 17th, 2011 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

During the Goldman Sachs Technology and Internet Conference, EA’s John Riccitiello explained that EA is about to reclaim the leading position in the games industry. Online Distribution and Free to play will be key in the new strategy.

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SEGA, EA and Gameloft in App Store Pricewars

February 9th, 2011 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

It seems Valentines-day is the perfect momentum to start a new war. A price war that is, started by good old Electronic Arts with their “I Love 99¢” promotion.

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Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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