October 4th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Mobile games developer THQ Wireless and operator 3 UK have singed a cross platform marketing agreement where 3 UK will not only distribute the mobile game, but also gain visibility toward gamers.
Through the agreement, THQ Wireless will make 3 UK visible in Juiced 2: Hot Import Nights on all platforms the game is published on. Countering the exposure, 3 UK will distribute the mobile game to it’s consumers.
"To be able to offer 3 the ideal position between mobile and console games with Juiced 2 – THQ’s sequel to a two-million selling Juiced franchise is very exciting for mobile entertainment, " said Adam Comiskey, International Vice-President, THQ Wireless.
"This is yet again an original marketing move for THQ Wireless. Through this integration, thousands of gamers around the world will potentially see the 3 logo within the Juiced 2 video game," said James Scalpello, Director of Marketing, THQ Wireless.
