The adWRAP experience of HandyGames

August 1st, 2006 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »

Following up on our previous post featuring the deal between Greystripe and HandyGames, we have spoken to HandyGames CEO Christopher Kassulke himself about how the system works.

[Arjan] The Greystripe idea of providing free games to consumers sounds really great, but can you explain where we can expect your ads are to pop-up?

[Christopher] Depending on the game it will pop up. Of course in the beginning of the game and partly also between the game sessions.

[Arjan] So we can conclude the adWRAP itself pauses the game and continues after displaying the ad?

[Christopher] Depending on the game and what we / or the customer want.

[Arjan] Greystripe announces on it’s website that the advertising is latterly wraped around the game. We expect this influences filesize to some extend. How did HandyGames cope with this as Greystripe announces no changing to the games is needed?

[Christopher] Filesizes are not the big issues cause HandyGames always take care about that. For developers with huge filesizes that might be a problem.

[Arjan] Are there plans to also start supporting ad-subsidizing your games on the DoJa platform?

[Christopher] We are currently not planning to use it in DoJa Games. Perhaps that’s changing in the near future.

[Arjan] What everyone of course likes to know, are revenues comparable to the regular purchase systems we know, or is it performance based?

[Christopher] Of course we don’t have any real figures currently. But it is performance based if the game is used more often we are getting more revenues. That’s very good for our kind of games like Townsmen or Spellboys that you play very often.

[Arjan] So this means every game is a connected game as the adWRAP needs to sync it’s data with the adWRAP server. Aren’t you afraid users will get fed up with high bills for data usage?

[Christopher] in several countries the operators don’t charge airtime or airtime is included in the package. Yes there might be some costs for the endcustomers but not significant ones. We are not downloading whole games etc.

[Arjan] Any final words about your experience with adWRAP?

[Christopher] We see adWRAP as good chance to attract new customers and we can generate extra revenues beside the operators. If a customer like the game and play it very often we will also generate significant revenues. So just ask me in half a year if it’s a successful way of offering mobile games.

[Arjan] Thanks for your valuable contribution.

Greystripe and Handygames go ad-subsidized

August 1st, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Greystripe and HandyGames announced a cooperation to offer games from the HandyGames catalogue for free to consumers. The games will be ad-subsidized using Graystripe’s adWRAP solution for mobile games. By using adWRAP, the games will sync up with the adWRAP servers and collect advertisements which will be shown on the phone. HandyGames will fit 28 games (just about the whole catalogue) with the adWRAP solution. Christopher noted; “We’re excited to introduce a collection of our most popular mobile games to a wider audience and give consumers free access to mobile entertainment. Graystripe has found a revolutionary way for the mobile games industry to move to a new level and help game publishers open up new revenue streams”.