EA Sells Ubisoft Shares

July 19th, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »

Back in 2004, EA had bought 20% of Ubisoft as shareholder John de Mol needed to raise capital to start a new TV channel in Holland. Now, six years later, EA has decided to sell them on.

Back in 2004, EA was interested in acquiring Ubisoft. Most of Ubisoft’s shareholders remained loyal to the company and decided not to sell their shares to EA. John de Mol was the big exception as he needed the money.

As EA didn’t manage to acquire more of Ubisoft, the company has decided to sell their ownership in Ubisoft to free up capital. EA expects to raise €91 million with the transaction. It is expected that EA bought the shares for about the same amount of money.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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