Greystripe reveals Pay per Download Results

January 27th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Greystripe A few months ago, we reported that Greystripe was introducing a new pay per download model for developers. In theory this means Greystripe would deliver a guaranteed download in return for your 99 cents.

Of course, Greystripe didn’t accept just any app for the service. All apps on offer needed to be free to download. This pay per download program was on test and accepted only 200 clients in the first run. Amongst these cliens were Kraft, PlayMesh and Chorus.

In the case of PlayMesh, they promoted iFarm through the system. Greystripe calculated a 56% conversion rate and generated 60.000 downloads for the developer for $59.400. During that period, the game climbed to the number one spot on the free games rank.

“It’s important that our mobile ad network provide an engaging ad format that aligns with our social gaming experience, “said PlayMesh founder, Charles Ju. “After signing up for Greystripe’s 99 cent download program, we noticed the conversion rates on iFarm increase almost immediately. We’re very pleased with the success of the campaign, and look forward to working with Greystripe in the future.”

"These results demonstrate the success of our rich media ad formats and the significance of offering a highly interactive experience to our developers,” said Kevin Granath, VP of Sales for Greystripe. “We’re thrilled with the success of the program, and we will continue to offer our developers opportunities to monetize their apps and drive downloads.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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