Greystripe to Allow Flash Ads on iPad

March 31st, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Greystripe Greystripe is bringing Flash advertising to the iPad with theit iFlash ad units. Greystripe supported this technology on iPhone already meaning the innovation is mostly in the bigger sizes.

According to research conducted by Comscore, Greystripe’s iFlash format is very popular and outperforms traditional advertising with a CTR above 1% on general. Comscore also calculated that total brand awareness increases 10.4% vs 2% on traditional ads.

“We’re committed to making it easy for advertisers to achieve results in mobile by removing barriers to execution and offering the engaging power of Flash-authored creatives on the iPhone and iPad,” said Michael Chang, CEO for Greystripe.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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