M-Biz to Offer Try-Before-You-Buy on Smartphones

February 11th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

M-Biz Global announced that its successful TnB Mobile solution (TryNBuy) for mobile game purchasing has been extended to include ‘native’ games working on several smartphone platforms.

M-Biz Global’s TnB Mobile solution has proven the company that when end users are presented with mobile games in a way that lets them sample before they buy and allows them to purchase in a familiar and easy way the conversion rates are more than double the ‘traditional’ purchasing models.

Hyongsuk Kim, CEO M-Biz Global said, “By further extending platform compatibility for our TnB Mobile solution we are moving forward with our vision of providing real, honest and tangible added-value for the key constituents of the mobile content value chain. We hope that our impressive results on the Java platform can now be replicated across these three additional channels.”

“The key strength of our service is that end users are just a few clicks away from playing the complete game. It’s an incredibly transparent service, they know what they are getting, how much it will cost with absolutely no hidden surprises,” added Hyongsuk Kim.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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