May 3rd, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Under the name of MOSTAR, Ozura announced to have launched the first
tournament based mobile gaming portal in China which runs on their
FunlogiX platform.
The MOSTAR platform is the first platform for Ozura to work on a pre-paid credit system where consumers have to purchase “M Coins” in order to download games. Consumers can buy M Coins through various payment methods like IVR, Creditcard and of course premium SMS.
"With the implementation of this new charging system, this has proven that FunlogiX is very flexible in terms of customization to meet different clients’ requirements. This new system enables us to work closer with ChinaByte to further increase and improve our gaming distribution and market share coverage in China. Furthermore, we can respond effectively by enhancing the Funlogix adaptation level with future upgrades and enhancements" said H.E. Mah, Ozura’s Vice President of Marketing.
The MOSTAR portal will launch not only tournament games, but also regular single and multiplayer mobile games will be made available.
Mr. Lee, Chief Executive Officer of ChinaByte commented "This partnership with Ozura emphasizes both parties’ commitment to significantly expand the mobile data market with pioneering partnerships. In addition to that, it is equally paramount that we have a firm belief in the mobile gaming and entertainment segment which will be the key drivers to mass market usage of mobile data. Mobile gaming represents the next step in the evolution of the games industry, by adding interactivity, and mobility to traditional gaming options."
"ChinaByte is one of the top 10 service providers in China. The amalgamation of Ozura’s technology and ChinaByte’s close partnership with China Mobile as well as their strong marketing channels in China, we are definitely positive on the future of the mobile gaming community in China," said Mah.
