Samsung’s Market Survey Results

December 8th, 2009 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

Samsung With the release of Bada, Samsung also exposed the results of some consumer research they did. Samsung’s survey was held under feature phone owners in France, the UK and Italy.

From the respondents, 42% said they would pay for an app if they could. This hints toward billing issues even now while the industry has been up and running for many years.

From consumers that didn’t download anything before (call them virgins if you like), it turned out that they are most (43%) interested in travel and navigation functionality.12% liked photography apps and 11% prefers productivity to help them with work.

“Our findings show the vast potential of the applications market and the huge untapped revenues, driven by high levels of consumer demand,” said Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics. “Through the launch of bada, Samsung’s open mobile platform, we aim to help developers to capitalise on this exciting market opportunity. The aim of the bada platform is to make smartphone features accessible to everyone, so that developers can reach larger audiences and the variety and creativity of apps can be enjoyed by many. We want consumers to have a fun and diverse mobile experience that really adds value to their lives, by providing them with high-quality applications and mobile services.”

When it comes to apps vs. games, women prefer games at 70% against 57% under men. In both cases it means games are more popular then apps. Check the full release here.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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