Vivendi’s Newest Promotion Tactics

May 21st, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »

After Surviving Highschool on mySpace, this time Vivendi teams up with
O2 UK in order to promote their newest mobile game in their Crash
Bandicoot franchise.

In their latest promotion, Vivendi offers O2 consumers a chance to get their face in the newest Crash Bandicoot mobile game due to be released in October. The winner will appear as the newest enemy of Crash called Dimbo (if the winner is a girl, will they name it Bimbo instead?).

"O2 is pleased to announce their latest collaboration with Vivendi Games Mobile," said Antony Douglas, Head of Games, O2 UK. "This competition offers our customers the opportunity to appear opposite such a recognisable character in this successful mobile game franchise."

"We’re thrilled to team up with O2 for this innovative promotion, which brings big-brand mobile gaming face-to-face with the ultimate in personalization," said Paul Maglione, president of Vivendi Games Mobile. "Crash of the Titans will be biggest launch of the year for our sister console and PC gaming division, Sierra, and starring in the game will provide unlimited bragging rights to the lucky winner."

To enter, consumers have to download “Crash Bandicoot Mini Games” on their mobile phone or send an email to O2 directly.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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