February 5th, 2010 by Arjan Olsder Posted in Location Based Gaming, Marketing Strategies, Platforms: iOS | No Comments »
With their latest release, Glu is putting Augmented Reality to the test. In their adventure game ‘1000: Find ‘Em All’, players are challenged to find virtual objects in a real world game.
The items are collected in three ways. Players can navigate their surroundings by GPS to locate items, they can find them at wi-fi hotspots (great for marketing) and by interacting with the virtual world itself.
“No matter where the day may take you, we designed the 1000: Find ‘Em All! App to be played in bite-sized portions and to make the world around you a bit more interesting,” said Alex Galvagni, CTO & SVP Global Product Development, Glu Mobile. “The app seamlessly integrates the players and their real world locations with the game itself, making the player’s actual location an essential part of the game. 1000: Find ‘Em All! brings GPS gaming on iPhone and iPod touch to the next level and we are excited to add another highly inventive game to our original portfolio of apps for iPhone.”
The game has been released exclusively on the App Store.
