Lady Gaga Sponsors iOKi Karaoke App

November 23rd, 2009 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Lady Gaga (or Stefani Germanotta) has taken a rather unusual step. Instead of getting her ‘brand’ licensed, she actually decided to sponsor GridMob with their iOKi Karaoke series.

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Gameloft Cutting Back on Android, J2me Next?

November 23rd, 2009 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

When it comes to revenues, it’s no secret that Google’s Android market is performing far from what analysts had imagines when the platform launched. For Gameloft, this is a reason to cut down investments in the platform.

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I-play Goes Green with National Geographic

November 23rd, 2009 by Arjan Olsder Posted in New Releases | No Comments »

Normally we don’t take the time to cover mobile game releases, but

Connect2Media Licenses Lumines

November 20th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

When it comes to stacking blocks, Tetris is by far the most popular casual game available today. Though a real second best has never been defined, Lumines might qualify for those honors and C2M will take that game mobile.

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Greystripe Introduces the ‘PPD’ model

November 20th, 2009 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Greystripe is introducing a new advertising model to a very limited group of mobile game developers called Pay Per Download (or PPD). This way, the company hopes to tackle the problems in advertising for downloads.

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EU Fines D2C Channels over Scams

November 18th, 2009 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

Following 18 months of investigation on 301 websites that sell mobile content, the EU has decided to fine a large number of direct to consumer channels over ‘Ringtone Scams’.

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Warner Bros Takes Harry Mobile

November 17th, 2009 by Arjan Olsder Posted in Platforms: iOS | No Comments »

The impact of the iPhone already showed a lot of shifts when it comes to launching branded content. Over the past years, we’ve seen EA Mobile sell Harry Potter games, but it looks like Warner is going direct now.

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ARM Invests in Android Chipsets

November 17th, 2009 by Arjan Olsder Posted in Analysis & Editorial, Platforms: AndroidOS | No Comments »

ARM has setup a new ‘Android Solutions Center’ in order to ease and speed up development of Android powered hardware. The company hopes it will increase the number of Android powered gadgets on the market.

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Microsoft Increases Windows Marketplace Reach

November 17th, 2009 by Arjan Olsder Posted in Platforms: Windows Mobile | No Comments »

As promised, Microsoft has opened up Windows Marketplace to older devices. As of today, consumers with Windows Mobile 6.0 and 6.1 are allowed to start shopping to games and apps.