Posts Tagged ‘Marketing’

Sony Starts Sony Ericsson Rebranding Campaign

March 20th, 2012 by Arjan Olsder Posted in Companies & M&A | No Comments »

With the first Xperia’s with the Sony logo on the shelves, Sony has started a global promotional campaign to introduce itself as well as the new slogan “Made of Imagination” to the (smartphone) consumer.

Read the rest of this entry »

Box.net Kicks Off Massive Android Promo

March 1st, 2012 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Dropbox competitor Box.net has launched a massive promo on their Android client. Consumers who register for a box.net account through the Android app, will receive a free 50GB account.

Read the rest of this entry »

Axa Debuts i-Ad in a Newspaper

October 6th, 2010 by Arjan Olsder Posted in Platforms: iOS | 1 Comment »

Axa was the first Belgian car insurance company that built an app to report car damage. To promote it, their marketing team launched an interactive campaign by combining an iPhone with a newspaper.

Read the rest of this entry »

Adobe Strikes Back at Apple

May 14th, 2010 by Arjan Olsder Posted in Platforms: Adobe Flash & Air, Platforms: iOS | No Comments »

Adobe has started a new media offensive in which it explains it’s love/hate relationship with Apple. In a marketing campaign, the company details their opinion.

Read the rest of this entry »

OpenFeint Launched ‘Gold’ Promotions

November 10th, 2009 by Arjan Olsder Posted in Platforms: iOS | No Comments »

To assist in app discovery, OpenFeint has launched OpenFeint Gold, a new recognition program for developers. Gold games will get additional advertisingspace throughout the platform.

Read the rest of this entry »

Agon Online Launches Games Portal

October 28th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

The company behind AGON Online has launched a new games portal to promote games supporting the community engine. With the portal, the company hopes consumers will find it more easy to discover AGON titles.

Read the rest of this entry »

Android Market Improvements Coming

September 7th, 2009 by Arjan Olsder Posted in Platforms: AndroidOS | No Comments »

Discovery of games has always been the number one issue Android developers complaint about. With the release of Anroid 1.6, the team will also update Android Market to allow better marketing of the titles on it.

Read the rest of this entry »

Nokia World: The Ovi Files

September 7th, 2009 by Arjan Olsder Posted in Distribution | No Comments »

The Nokia World event last week didn't go unnoticed as our mailbox was stuffed with interesting details coming from the event. One of the most important is what is happening with Ovi.

Read the rest of this entry »

Gameloft Celebrates 3000 Followers on Twitter

September 7th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

With a small twitter competition that started only a few days back, Gameloft announced their 3000th Twitter follower today on… Twitter of course.

Read the rest of this entry »

GDC: Fishlabs on iPhone Marketing, Pricing, Piracy and HandyGames

August 18th, 2009 by Arjan Olsder Posted in Analysis & Editorial, Platforms: iOS | No Comments »

Today we met Andreas Stecher from Fishlabs. He talked with us about their experience with iPhone gaming as well as their platform expectations for the future.